AI sales coaching, trained on your playbook

Every sales call reviewed.Not just the three you had time for.

Every call arrives scored against your own playbook, with a summary, the transcript, and the exact rules each rep missed. Your time goes on coaching instead of listening.

Set up on your existing call recordings. No change to how your reps work.

app.agenticbrain.com/calls
Works with the calls you already recordRingCentralFirefliesPLAUDn8n / ZapierAny webhook
The problem

You're coaching on a fraction of the calls. Or you stopped coaching at all.

A team of five makes hundreds of calls a month, and nobody has time to listen to them. So the feedback comes from the few you caught. Or it stops coming.

Reviewing stopped

A 40 minute call to find two things worth saying is the worst hour of your week. So nobody does it.

Feedback is anecdotal

"Push harder on price" is an opinion until every call is measured the same way. You can't prove it improved.

The playbook drifts

You wrote down what a good call sounds like. Six months on, nobody can tell you which parts of it the team still does.

Save your review time

Find the two calls worth your time in about ten minutes

Every call arrives already scored. Open the outliers, ignore the middle. The high ones show you what to copy, the low ones show where a deal got away.

  • Filter by rep, date or score and jump straight to the calls that move the number.
  • Graded and ungraded split apart, so nothing sits waiting on you unnoticed.
  • Bookmark a call to pull up in the next one-to-one.
/calls
Skip the 38 minute listen

Know what happened on a call without sitting through it

Summary first, then the score rule by rule, then the transcript if you want the exact words. Three minutes instead of forty, and you turn up with evidence instead of an impression.

  • A written summary of what was discussed, what was agreed and what happens next.
  • Every rule scored with a reason, so you see why it lost the points, not just that it did.
  • Transcript and recording together, so you can check the moment it happened in seconds.
/calls/…
Depth, not a single number

See where the team loses points, not just that it does

Every call is scored the same way, so patterns surface on their own. That turns "discovery is weak" into "nobody asks about budget before the demo", which you can actually train.

  • By category, so you can see which parts of the playbook hold up and which fall apart.
  • Down to the rule, with the weakest ones across the whole team ranked for you.
  • Trend over time, which tells you whether last month's coaching actually changed anything.
/reports
Coach the person

A report for every rep, not just for the team

Every rep gets their own picture: their average, their trend, the categories they own and the ones they avoid. Two reps on the same score usually fail in completely different ways.

  • A leaderboard and rep comparison, so you can see who needs your time this week.
  • A "coach first" list that tells you who to start with, and what to cover.
  • Compliance flags, so the things reps must never say get caught automatically.
/reports/team
Faster than hiring for it

Months to train a person for this. A couple hours to set it up.

And a trained reviewer still only manages a handful a week. Send us your playbook and this grades every call the same day.

  • Send what you already have. A script, a checklist, a training doc, or just a few calls that went well.
  • We load your rules in for you, so the playbook is already there the first time you log in.
  • Yours to change from day one. Edit the rules, weights and categories yourself, without waiting on us.
/settings/playbook
No change to how reps work

It runs on the calls you're already recording

Nothing new for your reps to remember. Connect your phone system or recorder once, and from then on calls arrive, get graded and land in the feed within minutes of hanging up.

  • RingCentral connects directly, so recorded calls arrive with no webhook to wire up.
  • Fireflies posts straight in when a transcription finishes.
  • Anything else comes in by secure webhook: PLAUD recorders, n8n, Zapier or your own tooling.
/settings/call-sources
Getting started

Live on your own calls in a couple hours

We do the setup with you. Send whatever you have and it's grading the same day.

1

You send your playbook

A script, a checklist, or just a few calls that went well. We load it in as scored rules before you log in.

2

We connect your calls

One connection to your phone system or recorder. We can pull your older calls in too, so you have a baseline immediately.

3

You coach

Calls arrive already graded. Review the outliers, run one-to-ones off the reports, edit the rules yourself.

Questions

The things managers ask us first

What is a sales coaching app?

A sales coaching app reviews the calls your team makes and scores them against a playbook you define, so a manager can see how every call went without listening to it. This one takes your own rules, grades each call against them, explains the reasoning behind every score, and reports on where the team is losing points.

How accurate is the scoring, really?

It scores against rules you wrote, and it shows its reasoning on every single one, so you can check it in seconds instead of trusting a number. When a rule scores the wrong way, that is usually a sign the rule itself is vague. You rewrite it and the next calls follow your new wording.

Do my reps have to do anything differently?

No. It runs on the recordings you already make. There is no app for them to open and no extra step at the end of a call. You control what each person can see, and a rep can be limited to just their own calls.

How long does it take to set up?

A couple of hours. You send whatever playbook you already have, a script, a checklist or a few good calls, and we load it in as scored rules before you log in. Connecting your phone system or recorder is a one time step.

Which phone systems and recorders does it work with?

RingCentral connects directly with no webhook to wire up. Fireflies posts straight in when a transcription finishes. Anything else comes in by secure webhook, including PLAUD recorders, n8n, Zapier and your own tooling.

What happens when our sales process changes?

You edit the categories, rules and weights yourself, whenever you like. New calls are graded against the updated playbook straight away, and older calls keep the scores they were given, so your history stays honest.

Is this going to be used to performance manage my team?

That is up to you, but it is built for coaching. The reports are organised around what to work on next rather than who to blame, and the quickest wins usually come from sharing what your best calls did, not from policing the worst ones.

Where does our call data live?

In your own workspace, kept separate from every other customer's, with access limited to the people you invite. Connection keys and webhook secrets are stored encrypted.

Bring one week of calls. We'll show you what you've been missing.

Fifteen minutes on your own recordings, not a canned demo. You'll see the scoring, the reports, and exactly what it would take to set up on your playbook.

No obligation, and there's nothing to install on your side to take a look.